On the Official WordPress.com Growth Summit, the two-day digital convention operating twice from August 11-13, you’ll have entry to about 50 speakers and presenters throughout 90+ breakout sessions and keynote conversations. The numerous lineup will enchantment to new and established bloggers; professionals in tech, media, and advertising; and anybody able to construct or broaden their presence on the internet.

Occasion highlights embrace a chat from Smitten Kitchen creator and cookbook creator Deb Perelman; panels with Newspack founder Kinsey Wilson on the state of impartial and native journalism amid a struggling media panorama and within the age of COVID-19; and classes with founders and representatives from corporations and organizations like Xbox, Google, Sandwich, African Queer Youth Initiative, Out in Tech, Looka, and extra.

Questioning what to anticipate? Listed here are 10 entrepreneurs, founders, bloggers, and builders scheduled to talk on the summit.


Jason Snell

Jason is the founder and editor-in-chief of Six Colors, a web site that covers Apple, expertise, and the intersection of tech and tradition. Beforehand, because the lead editor for Macworld, he coated each main Apple product launch for greater than a decade.

In a breakout session on content material and group with internet designer and A Record Aside founder Jeffrey Zeldman, they’ll share running a blog and podcasting suggestions, recommendation on rising your viewers, and being profitable with paywalls, shops, promoting, and extra. “Membership packages can construct loyalty and supply probably the most enthusiastic parts of your viewers with extra of what they love,” says Jason. “I switched to WordPress with the intention to construct a richer — and extra marketable — membership program, and the outcomes have been wonderful.”

Tina Wells

“The 4Ps of selling — product, place, promotion, and value — have modified dramatically,” says Tina Wells, the founding father of Elevation Tribe, a group and way of life publication targeted on serving to girls of colour launch, develop, and lead their companies. In her breakout session, Tina will speak about making a advertising plan for newcomers and small companies. “We’ll return to fundamentals and uncover how we are able to make the best adjustments to assist what you are promoting not solely survive, however thrive.”

A enterprise strategist and passionate entrepreneur, Tina believes within the energy of an efficient on-line presence. “Your web site is your first storefront, and it tells the story of your model,” she says, noting {that a} sturdy visible id and recent design are essential. You’ll be able to see each in motion at Elevation Tribe and on Tina’s website.

Kristin Smith

“My authenticity is what permits me to share my model with others. Being your self — and clear — is what folks see and retains them coming again. There’s solely certainly one of you, and that alone is sufficient,” says Kristin Smith, meals blogger at Krisp X Kristin and podcast co-host of At the Bar.

In Kristin’s breakout session, you’ll learn how she turned her ardour for cooking into a well-liked weblog and podcast. She’ll share what she’s discovered, providing you with a set of actionable steps to encourage you to beat your fears and get began in your web site.

“Typically at first it’s onerous to see a end line. However, hold your head down and hold working. Throw your self into it, community with different likeminded folks, and proceed to be taught,” says Kristin. “All of it will repay ultimately.”

Paul Bakaus

“The net was one of the best platform for content material creation, distribution, and consumption,” says Paul Bakaus, a senior employees growth advocate at Google. “However right this moment the walled backyard — closed social apps and platforms — are consuming our milkshake. I say it’s time we cease letting them! We have to, as a group, work on making the net extra visible, frictionless, and bite-sized. Internet Tales are our strategy to assist with that, and we are able to’t wait so that you can be part of us.”

In his breakout session, Telling Web Stories with WordPress, Paul will introduce you to Internet Tales — a mobile-first software that permits storytellers to create visible narratives with participating animations and tappable interactions — and present how you should utilize them in your web site with the Internet Tales for WordPress plugin.

Anton Diaz

“We need to contribute to an superior post-COVID-19 world,” says Anton Diaz, traveler, founder, and creator of Our Awesome Planet. “We’re serving to meals companies to attach with foodies and journey locations to have interaction with vacationers.”

In his breakout session, Anton will share the ideas which have guided his meals and journey weblog for 15 years. “There are core beliefs which have helped Our Superior Planet stand out,” says Anton. “We make it possible for all of the meals and journey experiences we function are primarily based on first-hand expertise, grounded on our unique imaginative and prescient: documenting the meals and journey adventures of our household as our 4 sons — Aidan, Joshua, Raphael, and Yugi — have grown.”

Deb Perelman

Deb Perelman, the longtime meals blogger at Smitten Kitchen, is a WordPress.com group favourite. What began as a meals weblog and facet undertaking in her tiny New York Metropolis kitchen has grown into probably the most in style meals blogs on the web, in addition to a sequence of best-selling cookbooks.

“I simply actually, actually take pleasure in running a blog,” Deb said in an interview with WordPress.com a number of years in the past. “I really like having a spot the place I can share what I’m engaged on in a right away method and have a dialog with people who find themselves equally enthusiastic about it, and who encourage me to attempt extra stuff that scares me within the kitchen.” On the convention, Deb will share her story and the journey of Smitten Kitchen, from begin to current.

Kim Newton

Kim Newton, a worldwide advertising government with over 20 years of expertise working with firms and types, is the creator of The Intentional Pause, a undertaking that empowers girls to observe their goals utilizing the facility of pause. “I give each lady permission — sure permission — to simply cease and assume,” she writes on her web site. “I need to assist girls to embrace pausing as a robust method ahead, with intention, to realize their goals.”

Kim has had many successes in client advertising, company technique, and enterprise growth, and can share her insights on advertising and PR on the summit.

Chris Coyier

Chris Coyier, the co-founder of CodePen, is a front-end developer and designer. He’s additionally the creator of CSS-Tricks, a useful resource that’s all about constructing web sites, largely from a front-end perspective, and was constructed on WordPress since day one. “I’m a solo developer for probably the most half on CSS-Methods. Simply me over right here. I don’t have the price range for a elaborate growth workforce. However I nonetheless need to really feel highly effective and productive. That’s one of many issues that WordPress has given to me. I really feel like I can construct absolutely anything on WordPress, and do it in a method that doesn’t really feel like a mountain of technical debt that I’d wrestle to keep up.”

In his breakout session — Placing WordPress to Work — Chris will take us behind the scenes at CSS-Methods, sharing “simply how highly effective WordPress may be as a platform to run a publishing enterprise on.”

Amy Chan

For Amy Chan, running a blog supplied the trail to a publishing profession. Amy is the founding father of Renew Breakup Bootcamp, the world’s first breakup bootcamp, and the creator of Breakup Bootcamp: The Science of Rewiring Your Heart. “Heartbreak is one thing that impacts everybody, so folks had been in a position to join rapidly with the corporate’s providing,” says Amy.

In Amy’s breakout session — How I By accident Turned a Thought Chief By Running a blog — she shares her personal story, and how one can rework your facet gig into one thing larger. To start out, Amy says to simply do it: “Cease hiding. Cease ready. Cease perfecting. Perfection is procrastination in disguise,” she says. “Begin the weblog, launch the occasion, put your creation out on the planet. No matter it’s, simply get in a mindset of taking motion. Create as a method of being. Launch it now and develop it later.”

Danica Kombol

Danica Kombol based Everywhere Agency to assist manufacturers inform higher tales by social media and influencer advertising. As CEO, she leads a workforce that works with manufacturers to launch content-driven campaigns and to create significant conversations with followers in highly effective, measurable methods.

Danica additionally launched Everywhere Society, a community of about 5,000 established influencers and bloggers, which powers the company’s influencer campaigns and model ambassadorships. Her session will cowl running a blog for goal and revenue.


Browse the agenda for all classes, demos, and talks. Purchase your ticket now for early hen pricing of $79, which expires after July 31!



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